Tender has its roots in antique workwear and machinery, especially from the Great British Steam Age. All of Tender’s clothes, accessories, and objects are carefully researched, designed, and made in England. On the railways, excess hardware and equipment was often stored in the brick arches under railway bridges- these arches are the Stores’ icon.

The Tender Stores presents accumulated dead stock, repeated runs of previous designs, and one-off prototype samples, as well as a selection from the current seasonal production. The main collection is produced for these stockists in small quantities, and often interesting garments from past seasons can be difficult to track down, some of these items are available here.

This is a project of Tender founder William Kroll and his wife Deborah, working from our home in the West Country. We have very limited stock, sometimes just one piece of any design. We may sometimes make repeats, but this is an evolving project, so we cannot promise if or when designs will be remade.

More information about Tender is available at madebytender.com. Tender’s second line, SLEEPER, is based on C20th British Rail uniforms, and is made in Japan. GS/TP, a watch brand inspired by British military and ordnance pieces can be found at gstp.watch. Please contact enquiries@tenderstores.com with any questions.